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Waste less, save more

Waste less, save more

The UK's best selection of clearance food & drink at discount prices

Thousands of savvy shoppers and bargain hunters regularly save more than 70% off their weekly grocery shopping with us. We specialise in surplus and short-dated stock, food that is either near or just passed its 'best before' date - allowing us to pass on huge savings to our customers.

'Best before' dates appear on a wide range foods and acts as the manufacturers estimate of when the premium quality of its product may start to deteriorate, losing some of its flavour and texture, but it isn't when food should be discarded. We never sell anything with a 'use by' date.

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Learn more about 'best before' and 'use by' dates

We're live on Facebook most weekdays (Dan's schedule permitting), like our page to get alerts when we hit the record button, and join in the fun.

A brief history

After starting out as market traders, Dan Cluderay and his wife Nicola moved into wholesale and a number of retail outlets that supplied both the public and trade.

The business became Approved Food in the spring of 2009, and through strong customer service and a keen use of social media still offers the same values and connections with its customers as those early market stall days in Hull and Doncaster.

Selling to us

With our high stock turnover we're in near constant contact with our key partners and suppliers, looking for the best deals and opportunities.

If you have some excess stock or would like to discuss a longer-term relationship, please email

Press and media

Approved Food and Dan Cluderay have featured on documentaries and exposes for the BBC and ITV, made appearances on Dragons Den, Loose Women and Bargain Fever Britain as well as multiple print and online media features.

If you'd like to discuss an opportunity, please email

Company information

Approved Food Ltd. Registered business address: Approved Food Ltd. Parkway Close, Sheffield S9 4WJ. Company registration number 06949233. VAT registration number 120274263.

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