#PerfectlyGood Products

What is a PerfectlyGood product? It’s a product that has a brand name we don’t want to promote! It sounds crackers but here is why we do this. At Approved Food we work with big brand owners, manufacturers, retailers and wholesales and give them solutions for their excess stock. Sometime’s a brand or retailer is concerned that

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Best-before-date Grocer Welcomes Move To Further Educate Europe On Food Label Dates

Approved Food Support European Commission Call To Action Following Eurobarometer Survey   A European Commission report exposing a ‘fundamental lack of understanding’ amongst consumers across Europe about dates on food labels has today been welcomed by entrepreneur and best-before-date awareness campaigner Dan Cluderay as a ‘step in the right direction’. The results of a survey,

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