#PerfectlyGood Products

What is a PerfectlyGood product?

It’s a product that has a brand name we don’t want to promote! It sounds crackers but here is why we do this.

At Approved Food we work with big brand owners, manufacturers, retailers and wholesales and give them solutions for their excess stock. Sometime’s a brand or retailer is concerned that their product will be sold at a lower price or a manufacturer has stock branded with someone else’s name.

Over the years we have sold millions of ‘De-Identified’ products (the old name for PerfectlyGood) but now changing the name to something that explains a little better what the product is.

In the end the customer wins, you get a great product at a great price



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